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Flattery Will Get You Everywhere: Persuasive Copywriting Advice

22nd December 2014 | Andy Maslen

People love compliments, but they must be sincere; so how do we apply that to emails and sales letters?

How do we get our compliments right, and how do we pay them to customers without becoming too fulsome?
When people say they 'wouldn't fall for' a compliment in sales material, should we believe them, or are there ways around this objection?
For original advice packed with illuminating case studies, check out this sample chapter from Persuasive Copywriting: available to pre-order now!

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