We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Public Relations

Free Case Study: Activia Use Mobile to Find Everyday Heroines

1st March 2014 | Damian Ryan

The first free case study from The Best Digital Marketing Campaigns in the World II

activia.jpgTo celebrate the publication of The Best Digital Marketing Campaigns in the World II subscribers to Kogan Page can download a free case study from the book every fortnight until June as we count down the publication to the third edition of Understanding Digital Marketing – the bestselling digital marketing book and perfect companion to The Best Digital Marketing Campaigns II.

As this Saturday 8th March is International Women’s Day the first free campaign to download looks at how Danone used mobile to build direct response in the promotion of Activia’s International Women’s Day competition in which women would nominate their ‘everyday heroine’.


Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone