Free Case Study: Activia Use Mobile to Find Everyday Heroines
1st March 2014 | Damian Ryan
The first free case study from The Best Digital Marketing Campaigns in the World II
To celebrate the publication of The Best Digital Marketing Campaigns in the World II subscribers to Kogan Page can download a free case study from the book every fortnight until June as we count down the publication to the third edition of Understanding Digital Marketing – the bestselling digital marketing book and perfect companion to The Best Digital Marketing Campaigns II.
As this Saturday 8th March is International Women’s Day the first free campaign to download looks at how Danone used mobile to build direct response in the promotion of Activia’s International Women’s Day competition in which women would nominate their ‘everyday heroine’.