We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Communications

Free Case Study: Activia Use Mobile to Find Everyday Heroines

1st March 2014 | Damian Ryan

The first free case study from The Best Digital Marketing Campaigns in the World II

activia.jpgTo celebrate the publication of The Best Digital Marketing Campaigns in the World II subscribers to Kogan Page can download a free case study from the book every fortnight until June as we count down the publication to the third edition of Understanding Digital Marketing – the bestselling digital marketing book and perfect companion to The Best Digital Marketing Campaigns II.

As this Saturday 8th March is International Women’s Day the first free campaign to download looks at how Danone used mobile to build direct response in the promotion of Activia’s International Women’s Day competition in which women would nominate their ‘everyday heroine’.


Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone