How to Optimize the IP in Your Portfolio
22nd July 2015 | Adam Jolly
Ilya Kazi from Mathys & Squire runs through the strategic considerations in optimizing the IP in a portfolio and successfully leveraging the potential value from your organization’s innovation and branding.
Ilya Kazi is a partner in the major UK-based IP firm Mathys & Squire. He has represented clients in over 2,000 cases before the European Patent Office and has received personal commendations in leading directories such as the Legal 500.
He acts for clients ranging from start-ups through UK SMEs to major multinationals, specialising in complex software and IT, clean tech and medical device technology and providing strategic advice on IP to growing businesses.
In this white paper from The Handbook of European Intellectual Property Management, Ilya Kazi outlines how to set up a cost-effective and sustainable IP strategy for your business, including:
● spending money wisely on what you do protect;
● capturing maximum opportunities at minimum cost;
● making a portfolio greater than the sum of its parts.