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The Best Digital Marketing Campaigns in the World II Now Available

3rd March 2014 | Damian Ryan

New for March - an international showcase of the most successful digital marketing campaigns in recent history from best-selling author Damian Ryan

The Best Digital Marketing Campaigns in the World IIThis month sees the publication of the second volume of The Best Digital Marketing Campaigns in the World II – a handpicked collection of 40 global case studies whittled down from over 700 campaigns from brands and agencies big and small. In this post we take a look at what's in the book and author Damian Ryan talks about the selection process and his vision for the book.

 

 

 

 

What do you get?

Each case study is examined in detail and covers:

  • Geographical target market
  • Short description
  • Campaign brief, objectives and challenges
  • Campaign budget*
  • Target audience
  • Action – the tactics that were used to realize success
  • Key metrics and results – relative to the campaign objectives
  • Lessons learnt
  • Links to campaign and relevant sites
  • Creative biographies
  • Credits
  • Client testimonials
  • An expert review
  • Images from the campaigns
*where disclosed

 

Who's in it?

Here's a quick breakdown of all the brands, agencies and campaigns featured:

The Brand 

The Agency 

The Campaign 

8a Store

Positive Power Sp. z o.o.

8a Store at Christmas

Ace Wingman

Digital Republic

Valentine's Day

Avaya

DirectionGroup

The Power of Collaboration

Barclay Card

Dare

Toys Unleashed

BBC

Red Bee

Africa

BNY Mellon

AML

Oxford and Cambridge Boat Race

Bodyform

Carat

Response to Richard

Chickasaw Tourism

Mindgruve

Chickasaw Country

Danone/Activia

Telefónica Germany

Activia's International Women's Day Competition

Deutsche Telekom

Various

Move On Campaign

Digicel

ICAN

Search and display campaign

Faktum

Forsman & Bodenfors

Faktum Hotel

FLOW

Native

How Social Saved Water

Fortnum & Mason

Bell Pottinger Wired

Bringing a 300 year old brand into the digital world

Fox

Red Bee

The Walking Dead Kill Count

Freshersfields.com

Student Beans

Freshersfields.com

Harley Davidson

303Lowe

Open Road Festival

Heathrow Airport

iCrossing UK

Heathrow Boutique

Heinz Beanz

We Are Social

Heinz Beanz for Grown Upz

Hobart

Gyro

Get Back to Scratch

Ikea

SMFB

Moving the Store

JetBlue Getaways

Mullen

JetBlue Getaways

Kellogg's

Mischief

Tweet Shop

KoozaI

Koozai

Website rebranding

KVW

Gloo

Finish Great

Louisville Slugger

MEPlusYOU

Reaching the baseball heroes of tomorrow

Lufthansa

Scholz & Volkmer

Launch of the Lufthansa Boeing 747-8

McDonald's

Tribal DDB

Our Food. Your Questions.

Niall Mellon Township Trust

DMCM/React

Green for Go!

Nike

Xaga

10K Run

O2

VCCP

England Rugby Sponsorship

Peugeot

Symbio Digital

Let Your Body Drive

Red Bull

Rockpool Digital

Stratos skydive

Red Rocket Media

Red Rocket Media

Britain's Best Office Dog

Samsung

Cheil

Ramadan Facebook campaign

Screwfix

Croud

SEO campaign

UEFA

Dog Digital

Europa League Campaign

US National Parks

Your Majesty

NatureValleyTrailView.com 

Volkswagen

DDB Spain

Polowers

Volkswagen

TRY/Apt

Blue Motion Roulette


Who's it for?

The Best Digital Marketing Campaigns in the World II is a must-read for anyone working in marketing and advertising – whether brand or agency side. Like the first volume the case studies are the perfect way to bring theory to life on digital marketing modules and courses – lecturers can request a free inspection here.

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