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The PR Professional's Handbook


The essential guide to working in public relations

The PR Professional's Handbook (published April 2014, RRP: £24.99), endorsed and co-published with the Chartered Institute of Public Relations, is a 350+ page mentor for all new and aspiring public relations professionals, providing them with everything they need to know in the first few years of their public relations career.

It provides advice on everything those new to the profession or with less than 2-3 years experience in a public relations career need to know to excel, including: 

  • The role and imporatnce of public relations in organizations and in relation to marketing and other disciplines
  • Key theories for public relations practitioners
  • The personal qualities and professionals skills required to succeed in public relations
  • Getting started in public relations and finding your first job
  • Planning and evaluating public relations
  • Understanding audiences and how to pick the right communications channels and tactics
  • Creativity in public relations
  • Issues and crisis management
  • Essential skills for the PR practitioner including: writing; interpersonal skills; briefing; body language; and presentation skills

You can download a full table of contents and a free book excerpt covering how to get started in public relations.