We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



Go to Marketing & Public Relations

The PR Professional's Handbook

3rd April 2014

The essential guide to working in public relations

The PR Professional's Handbook (9780749468422)The PR Professional's Handbook (published April 2014, RRP: £24.99), endorsed and co-published with the Chartered Institute of Public Relations, is a 350+ page mentor for all new and aspiring public relations professionals, providing them with everything they need to know in the first few years of their public relations career.

It provides advice on everything those new to the profession or with less than 2-3 years experience in a public relations career need to know to excel, including: 

  • The role and imporatnce of public relations in organizations and in relation to marketing and other disciplines
  • Key theories for public relations practitioners
  • The personal qualities and professionals skills required to succeed in public relations
  • Getting started in public relations and finding your first job
  • Planning and evaluating public relations
  • Understanding audiences and how to pick the right communications channels and tactics
  • Creativity in public relations
  • Issues and crisis management
  • Essential skills for the PR practitioner including: writing; interpersonal skills; briefing; body language; and presentation skills

You can download a full table of contents and a free book excerpt covering how to get started in public relations.

 


Marketing & Public Relations

For over 40 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone