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Why Prepare a Business Plan?

16th January 2015 | Colin Barrow, Paul Barrow, Robert Brown

Studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure. The authors of The Business Plan Workbook have created a downloadable slide presentation to illustrate the steps you need to take to make your business dream a reality.

Why Prepare a Business Plan?

Some would-be entrepreneurs would rather be shopping, setting up domain names or devising marketing and social media campaigns rather than setting up a business plan. In the heat of excitement that comes with a new idea, it’s understandable that some readers would prefer to avoid ‘bean counting.’ The problem comes, in the words of author Colin Barrow, when they forget ‘who owns the beans.’

Research studies reveal that the absence of a written business plan leads to a higher incidence of failure for new and all businesses, as well as inhibiting growth and development even if the business survives. There’s also the key issue of confidence- whether or not you’re new to the business world, having a written business plan will make you feel more confident about your ability to set up and operate your new venture.

With that in mind, the authors of The Business Plan Workbook have set up this SlideShare presentation on why- and how- to set up a business plan. Full of succinct information on how to gather evidence, get backers, and pin down market orientation and focus, this presentation will arm you with all the resources you need to make your business dream a reality.

Explore the Slideshare presentation here.

To purchase The Business Plan Workbook at 25% off, just enter the code BPWJ15 at checkout on www.koganpage.com.


Business, Finance, Risk, Information Management

The Kogan Page range of management and leadership books combines leading authors, practicality, detailed case studies and best-practice methodology. Our books are used by managers and leaders worldwide to make informed decisions based on the latest business thinking. Follow us on Twitter @KPMgmtLeaders.

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