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About the Author

William Higham

"William Higham is an experienced trend analysis consultant with a background in marketing. A recognized and trusted trends expert, he has undertaken a vast number of trend-related projects, running trend research campaigns, compiling trend analysis reports and conducting trend workshops. His opinion is regularly sought by those interested in trend forecasting, from brands to agencies, media outlets to conference organizers, and his impressive client list includes AOL, BSkyB, Siemens, NatWest, Virgin, BBC, Hachette, HSBC, Diageo, BBH, and Budweiser. Founder of consultancy The Next Big Thing, William is frequently quoted in the media, and regularly speaks on trends at conferences."