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Innovation and Best Practice
for Business Success

Established 1967



Marketing & Public Relations

For over 40 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

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Ethics in Public Relations

Ethics in Public Relations

Patricia J Parsons

£24.99

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

£19.99

Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders.

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Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field.

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The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

Colin Barrow

£16.99

Gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.

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Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Drive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide.

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