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Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language…

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Practitioner's Guide to Account-Based Marketing

Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.

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Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical…

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Myths of PR

Myths of PR

Rich Leigh

£14.99

A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

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Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

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Social Selling

Social Selling

Tim Hughes, Matt Reynolds

£19.99

Social Selling will enable sales professionals to build their authority and influence on networks in order to engage with decision-makers and changemakers and 'hack' the buying process.

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