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Marketing & Public Relations

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

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100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

£19.99

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

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Implementing Key Account Management

Implementing Key Account Management

Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt

£29.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.

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Building Brand Experiences

Building Brand Experiences

Darren Coleman

From £16.66

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.

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The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

Lazar Dzamic, Justin Kirby

From £16.66

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.

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B2B Customer Experience

B2B Customer Experience

Paul Hague, Nicholas Hague

From £16.66

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.

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The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

From £24.99

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

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