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Innovation and Best Practice
for Business Success

Established 1967



Marketing & Public Relations

For over 40 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

The Fluid Consumer takes an in-depth look at the consumer and retail industry's profound shifts in the digital age, and their implications for business models and branding. It provides clear instructions…

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.

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Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios.

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Digital Selling

Digital Selling

Grant Leboff

£19.99

Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions.

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Ad Law

Ad Law

Richard Lindsay

£39.99

A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns.

Out of stock
Customer Experience Branding

Customer Experience Branding

Thomas Gad

£14.99

A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of '4-D Branding' and 'Managing Brand Me'.

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Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning.

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.

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