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Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.

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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most…

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.

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Industry X.0

Industry X.0

Eric Schaeffer

£26.99

Harness the Industrial Internet of Things and realize value, by shifting focus away from products and towards services, value and outcomes. Author is Senior Managing Director at Accenture.

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Myths of PR

Myths of PR

Rich Leigh

£14.99

Explore some of the most interesting, widely-accepted myths that permeate the industry, in this fascinating and critical examination of PR, shedding new light on the reality of PR practice.

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Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.

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