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Marketing & Public Relations

For over 40 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.

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Essentials of Advertising

Essentials of Advertising

Robert Cluley

£29.99

A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business…

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E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…

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Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and…

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Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today.

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