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Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

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The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.

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Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.

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Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

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The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.

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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks and how to address the disruption of new technology, media channels and consumer trends - with guidance from the field's most respected name.

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.

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Industry X.0

Industry X.0

Eric Schaeffer

£26.99

Harness the Industrial Internet of Things and realize value, by shifting focus away from products and towards services, value and outcomes. Author is Senior Managing Director at Accenture.

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