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Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

View all Marketing & Public Relations

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Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.

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B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.

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Digital Branding

Digital Branding

Daniel Rowles

£19.99

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact brand.

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Design Management

Design Management

David Hands

£29.99

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.

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The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.

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Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through achieving the active involvement of your organisation's people.

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Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.

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The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.

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