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Youth Marketing Strategy Festival 2017

Kogan Page authors Joeri Van Den Bergh and Damian Ryan will be speaking at the YMS Festival 2017. Browse the titles below for fresh insights into branding, digital marketing and social media. 20% discount using code CMKYMS20.


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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

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Understanding Social Media

Understanding Social Media

Damian Ryan

£19.99

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media.

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Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible marketing planning.

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Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.

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Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile…

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Digital Selling

Digital Selling

Grant Leboff

£19.99

Understand how the communication revolution has transformed consumer behaviour and thus selling, via a framework for salespeople to generate digital leads and convert them to transactions.

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E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…

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Essentials of Advertising

Essentials of Advertising

Robert Cluley

£29.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries

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