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Develop a More Effective Marketing Strategy

Written by leading academics and based on research at the renowned Cranfield School of Management, Marketing Value Metrics

  • Describes a structured, step-by-step process to ensure that accountability and measurement are built into plans and strategy, rather than being an afterthought or post hoc auditing exercise
  • Provides a strategic measurement framework focused on delivering long-term profitability
  • Integrates the metrics model with due diligence and risk assessment best practices 

Download a free sample chapter to get started.

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