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Finally a winning formula? - Malcolm McDonald On Key Account Management

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Thank you for requesting to download this exclusive article. Here, Beth Rogers, co-author of Malcolm McDonald on Key Account Management, asks whether account-based marketing really helps with the integration of marketing, sales and service. Including:

  • Underlying principles of ABM
  • The categories of ABM
  • Making ABM work

Simply fill out your details in the form below to receive the article. 

This piece was first published in Winning Edge, the journal of the Institute of Sales Management.

 

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