We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Geodemographics for Marketers: An Overview of Geodemographics

Geodemographics for Marketers, provides marketers with the know-how of geodemographic marketing – breaking a broad markets down to allow for analysis of their economic and demographic characteristics.

In this free sample chapter, Barry Leventhal introduces readers to the principles of geodemographics, the opportunities available, and the pitfalls to be avoided. The chapter also discusses how other market segmentation tools relate to geodemographics and how geodemographic research can be integrated with your existing marketing strategy.

To access this free chapter, simply complete the short form below.

Your login details

Would you like to opt in for our eNewsletters? Please indicate your preference below

For information on how we use your data read our privacy policy.