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Leading Digital Strategy: Download Chapter One Now

For your business to thrive competitively, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. The problem is that people are seeing e-commerce as a technical issue, not an organizational one. If you can change that in your company, you’re on your way to making the best strategic choices for your business. Start now by downloading the first chapter of Leading Digital Strategy by acclaimed authors and sales specialists Professor Christopher Bones and James Hammersley, published by Kogan Page in March 2015.

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