- Business, Risk & Information Management
- Marketing & Public Relations
- HR, Organizational Development & Coaching
- Logistics, Operations & Supply Chain Management
- Employability, Careers & Entrepreneurship
- View All Books
- View All Series
- Browse Authors
Marketing Value Metrics for CEOs
Written by leading academics and based on research at the renowned Cranfield School of Management, Marketing Value Metrics
- Improves marketing decision making and accountability with the right metrics
- Helps you refocus your attention from the effectiveness of promotional expenditure to the larger role played by marketing in delivering profitable, long-term growth
- Identifies the measures you should be asking of your marketing function such as 'how well are we identifying customer needs and translating this into compelling promises?'
Download a free sample chapter to get started.
Or you can buy Marketing Value Metrics today and save 20% with discount code MKTMVM1