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Sample Chapter for Marketing With Strategic Empathy

Thank you for requesting to download a free sample chapter of Marketing With Strategic Empathy by Claire Brooks. Read on to understand: 

  • How marketing strategy is formed in both planned and emergent modes
  • The contrast between strategic planning and strategic learning approaches
  • How collective strategic learning contributes to a successful strategy formation
  • The definition of 'strategic empathy' and why both empathy and data are required for success

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