- Business, Finance, Risk & Information Management
- Marketing & Public Relations
- Human Resources, L&D, Coaching & CIPD
- Logistics, Operations & SCM
- Employability, Careers & Entrepreneurship
- View All Books
- View All Series
- Browse Authors
Understanding Markets and Strategy: Download Chapter One Now
If managers are not preparing the organisation for the future, its future will be dependent upon hoping that it can respond to changes after they occur. Understanding Markets and Strategy by Malcolm Morley focuses on scenario planning, identifying patterns and protecting your organization against unavoidable changes in the international markets.
To download the first chapter of Malcolm Morley's Understanding Markets and Strategy, please fill out the form below.