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Innovation and Best Practice
for Business Success

Established 1967



Adopt a True Luxury Strategy to Secure the Future of Your Luxury Brand

JN Kapferer, author of Kapferer on Luxury, argues that the future of luxury belongs to companies that understand the need for status and adopt a true luxury strategy,

JN Kapferer, author of The Luxury Strategy and the new Kapferer on Luxury, argues that the future of luxury belongs to companies that understand the need for status and adopt a true luxury strategy, which is very different from a premium strategy. Download the sample chapter to learn, among other things

  • There is no single definition of luxury
  • The status needs that modern economies trigger
  • How to adapt your price and logo to different segments
  • Why conspicuousness will come back
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