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When Digital Becomes Human: The Customer Relationship of the Future

What does the customer relationship of the future look like? In When Digital Becomes Human, thought leader Steven Van Belleghem addresses the ongoing transformation, emphasising that most companies without a strong digital backbone will not survive the next decade. This free sample chapter outlines that the customer relationship of the future will be both digital and human and that innovation is still needed in both these dimensions. Download it now.

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