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Innovation and Best Practice
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Established 1967



Widening Access to Qualitative Research Participation: Giving Everyone Their Say

To access Maya Middlemiss's chapter in The Market Research and Insight Yearbook, Widening Access to Qualitative Research Participation: Giving Everyone Their Say, simply complete and submit the short form below.

In this chapter Maya Middlemiss discusses how social media is helping researchers to improve both targeting and coverage in respondent selection when doing qualitative research.

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