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Showing 11 - 20 of 25 results

Showing 11 - 20 of 25 results

Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers

£14.99

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.


Published: October 2015, Paperback
EAN: 9780749475093

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What is a 21st Century Brand?

What is a 21st Century Brand?

Nick Kendall

£39.99

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.


Published: April 2015, Hardback
EAN: 9780749472627

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Paid Attention

Paid Attention

Faris Yakob

£19.99

Harness new models of advertising to create commercial stability within a changing digital landscape.


Published: April 2015, Paperback
EAN: 9780749473600

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Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

£19.99

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.


Published: March 2015, Paperback
EAN: 9780749473990

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Advertising Transformed

Advertising Transformed

Fons Van Dyck

£14.99

Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.


Published: February 2014, Paperback
EAN: 9780749471484

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Adland

Adland

Mark Tungate

£24.99

Explore the advertising landscape from a global perspective.


Published: July 2013, Paperback
EAN: 9780749464318

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The Better Mousetrap

The Better Mousetrap

Simon Pont

£14.99

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.


Published: November 2012, Paperback
EAN: 9780749466213

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Pioneers of Digital

Pioneers of Digital

Mel Carson, Paul Springer

£19.99

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.


Published: October 2012, Paperback
EAN: 9780749466046

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The Conversation Manager

The Conversation Manager

Steven Van Belleghem

£19.99

The Conversation Manager will help your business connect with the new breed of customers.


Published: May 2012, Paperback
EAN: 9780749466596

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Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age

Hamish Pringle, Jim Marshall

£29.99

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…


Published: December 2011, Paperback
EAN: 9780749463052

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Showing 11 - 20 of 25 results


Showing 11 - 20 of 25 results