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Showing 11 - 20 of 20 results

Showing 11 - 20 of 20 results

The Better Mousetrap

The Better Mousetrap

Simon Pont

From £12.49

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.


Published: November 2012, Paperback
EAN: 9780749466213

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The Conversation Manager

The Conversation Manager

Steven Van Belleghem

From £16.66

The Conversation Manager will help your business connect with the new breed of customers.


Published: May 2012, Paperback
EAN: 9780749466596

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Paid, Owned, Earned

Paid, Owned, Earned

Nick Burcher

From £16.66

Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…


Published: March 2012, Paperback
EAN: 9780749465629

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Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age

Hamish Pringle, Jim Marshall

From £24.99

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…


Published: December 2011, Paperback
EAN: 9780749463052

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The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World

Damian Ryan, Calvin Jones

From £14.16

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business…


Published: June 2011, Paperback
EAN: 9780749460624

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About Face

About Face

Dan Hill

From £16.66

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential…


Published: September 2010, Hardback
EAN: 9780749457570

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Ads to Icons

Ads to Icons

Paul Springer

From £16.66

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.


Published: August 2009, Paperback
EAN: 9780749456474

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The Advertised Mind

The Advertised Mind

Erik Du Plessis

£18.99

In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking'…


Published: July 2008, Paperback
EAN: 9780749450243

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How to Advertise

How to Advertise

Ken Roman, Jane Maas, Martin Nisenholtz

£19.95

Recognised throughout the world as the classic text on advertising - in print for 27 years


Published: September 2005, Paperback
EAN: 9780749444624

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Beyond Branding

Beyond Branding

Nicholas Ind

£19.95

Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.


Published: May 2005, Paperback
EAN: 9780749443993

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Showing 11 - 20 of 20 results


Showing 11 - 20 of 20 results