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Association for Key Account Management (AKAM) Members

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Showing 1 - 10 of 11 results

Showing 1 - 10 of 11 results

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…


Published: December 2017, Paperback
EAN: 9780749481063

Available to pre-order from 3rd September 2017
Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.


Published: August 2017, Paperback
EAN: 9780749480776

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Key Account Management

Key Account Management

Peter Cheverton

£34.99

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.


Published: February 2015, Paperback
EAN: 9780749469405

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The Professional's Guide to Business Development

The Professional's Guide to Business Development

Stephen Newton

£34.99

This book shows you how to differentiate yourself from your competitors, engaging with clients in a meaningful way and with a new strategy for business development.


Published: December 2012, Paperback
EAN: 9780749466534

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Creating the Strategy

Creating the Strategy

Rennie Gould

£29.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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The New Successful Large Account Management

The New Successful Large Account Management

Robert B Miller, Stephen E Heiman, Tad Tuleja

£24.99

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.


Published: June 2011, Paperback
EAN: 9780749462901

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Global Account Management

Global Account Management

Peter Cheverton

£24.99

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.


Published: January 2008, Paperback
EAN: 9780749452278

Out of stock

Showing 1 - 10 of 11 results


Showing 1 - 10 of 11 results