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Association for Key Account Management (AKAM) Members

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Showing 1 - 10 of 11 results

Showing 1 - 10 of 11 results

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.


Published: August 2017, Paperback
EAN: 9780749480776

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Key Account Management

Key Account Management

Peter Cheverton

£34.99

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.


Published: February 2015, Paperback
EAN: 9780749469405

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The Professional's Guide to Business Development

The Professional's Guide to Business Development

Stephen Newton

£34.99

This book shows you how to differentiate yourself from your competitors, engaging with clients in a meaningful way and with a new strategy for business development.


Published: December 2012, Paperback
EAN: 9780749466534

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Creating the Strategy

Creating the Strategy

Rennie Gould

£29.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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The New Successful Large Account Management

The New Successful Large Account Management

Robert B Miller, Stephen E Heiman, Tad Tuleja

£24.99

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.


Published: June 2011, Paperback
EAN: 9780749462901

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Global Account Management

Global Account Management

Peter Cheverton

£24.99

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.


Published: January 2008, Paperback
EAN: 9780749452278

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Showing 1 - 10 of 11 results


Showing 1 - 10 of 11 results