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B2B Marketing

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Showing 11 - 13 of 13 results

Showing 11 - 13 of 13 results

Competitive SME

Competitive SME

David James Hood

From £20.82

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

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Creating the Strategy

Creating the Strategy

Rennie Gould

From £24.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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The New Strategic Selling

The New Strategic Selling

Robert B Miller, Stephen E Heiman, Tad Tuleja

£24.99

Confront the rapidly evolving world of business-to-business sales with this book which introduced the world to the concept of 'win-win'.


Published: June 2011, Paperback
EAN: 9780749462949

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Showing 11 - 13 of 13 results


Showing 11 - 13 of 13 results