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Branding

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Showing 11 - 20 of 53 results

Showing 11 - 20 of 53 results

Branding Inside Out

Branding Inside Out

Nicholas Ind

From £16.66

Build a successful brand and create value through achieving the active involvement of your organisation's people.


Published: October 2017, Paperback
EAN: 9780749478902

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The Marketing Complex

The Marketing Complex

Giles Lury

From £16.66

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.


Published: September 2017, Paperback
EAN: 9780749481124

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Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

From £16.66

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.


Published: March 2017, Paperback
EAN: 9780749478575

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Neuro Design

Neuro Design

Darren Bridger

From £16.66

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

From £24.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.


Published: November 2016, Hardback
EAN: 9780749478377

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

From £12.49

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.


Published: September 2016, Paperback
EAN: 9780749477509

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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

From £16.66

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.


Published: April 2016, Paperback
EAN: 9780749476687

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

From £16.66

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Published: April 2016, Paperback
EAN: 9780749477172

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

From £16.66

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.


Published: March 2016, Paperback
EAN: 9780749475444

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Showing 11 - 20 of 53 results


Showing 11 - 20 of 53 results