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Branding

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Showing 11 - 20 of 58 results

Showing 11 - 20 of 58 results

Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.


Published: March 2017, Paperback
EAN: 9780749478575

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.


Published: November 2016, Hardback
EAN: 9780749478377

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

£14.99

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.


Published: September 2016, Paperback
EAN: 9780749477509

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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

£19.99

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.


Published: April 2016, Paperback
EAN: 9780749476687

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Published: April 2016, Paperback
EAN: 9780749477172

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

£19.99

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.


Published: March 2016, Paperback
EAN: 9780749475444

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Corporate Brand Personality

Corporate Brand Personality

Lesley Everett

£19.99

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.


Published: February 2016, Paperback
EAN: 9780749471378

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Showing 11 - 20 of 58 results


Showing 11 - 20 of 58 results