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Build a successful brand and create value through achieving the active involvement of your organisation's people.
Published: October 2017, Paperback
EAN: 9780749478902
Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.
Published: September 2017, Paperback
EAN: 9780749481124
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Published: March 2017, Paperback
EAN: 9780749478575
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Published: February 2017, Paperback
EAN: 9780749478889
Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.
Published: December 2016, Paperback
EAN: 9780749478698
Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.
Published: November 2016, Hardback
EAN: 9780749478377
Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.
Published: September 2016, Paperback
EAN: 9780749477509
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.
Published: April 2016, Paperback
EAN: 9780749476687
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Published: April 2016, Paperback
EAN: 9780749477172
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
Published: March 2016, Paperback
EAN: 9780749475444
