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Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.
Published: December 2016, Paperback
EAN: 9780749478698
Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.
Published: November 2016, Hardback
EAN: 9780749478377
Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.
Published: September 2016, Paperback
EAN: 9780749477509
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.
Published: April 2016, Paperback
EAN: 9780749476687
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Published: April 2016, Paperback
EAN: 9780749477172
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
Published: March 2016, Paperback
EAN: 9780749475444
Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.
Published: February 2016, Paperback
EAN: 9780749471378
Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.
Published: November 2015, Paperback
EAN: 9780749471910
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
Published: May 2015, Paperback
EAN: 9780749470036
Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.
Published: April 2015, Hardback
EAN: 9780749472627
