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Branding

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Showing 11 - 20 of 56 results

Showing 11 - 20 of 56 results

Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

From £24.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.


Published: November 2016, Hardback
EAN: 9780749478377

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

From £12.49

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.


Published: September 2016, Paperback
EAN: 9780749477509

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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

From £16.66

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.


Published: April 2016, Paperback
EAN: 9780749476687

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

From £16.66

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Published: April 2016, Paperback
EAN: 9780749477172

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

From £16.66

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.


Published: March 2016, Paperback
EAN: 9780749475444

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Corporate Brand Personality

Corporate Brand Personality

Lesley Everett

From £16.66

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.


Published: February 2016, Paperback
EAN: 9780749471378

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

From £16.66

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

From £16.66

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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What is a 21st Century Brand?

What is a 21st Century Brand?

Nick Kendall

From £33.32

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.


Published: April 2015, Hardback
EAN: 9780749472627

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Showing 11 - 20 of 56 results


Showing 11 - 20 of 56 results