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Branding

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Showing 21 - 30 of 53 results

Showing 21 - 30 of 53 results

On Purpose

On Purpose

Shaun Smith, Andy Milligan

From £16.66

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

From £16.66

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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What is a 21st Century Brand?

What is a 21st Century Brand?

Nick Kendall

From £33.32

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.


Published: April 2015, Hardback
EAN: 9780749472627

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Paid Attention

Paid Attention

Faris Yakob

From £16.66

Harness new models of advertising to create commercial stability within a changing digital landscape.


Published: April 2015, Paperback
EAN: 9780749473600

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Brand Psychology

Brand Psychology

Jonathan Gabay

From £20.82

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others…


Published: March 2015, Paperback
EAN: 9780749471736

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

From £24.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014
EAN: 9780749474386

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The Brand Challenge

The Brand Challenge

Kartikeya Kompella

From £16.66

Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.


Published: November 2014, Paperback
EAN: 9780749470159

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Auto Brand

Auto Brand

Anders Parment

From £12.49

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.


Published: January 2014, Paperback
EAN: 9780749469290

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Brand esSense

Brand esSense

Neil Gains

From £16.66

Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of symbolism and storytelling in customer experience.


Published: November 2013, Paperback
EAN: 9780749470012

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Showing 21 - 30 of 53 results


Showing 21 - 30 of 53 results