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Branding

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Showing 21 - 30 of 58 results

Showing 21 - 30 of 58 results

Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

£19.99

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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What is a 21st Century Brand?

What is a 21st Century Brand?

Nick Kendall

£39.99

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.


Published: April 2015, Hardback
EAN: 9780749472627

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Paid Attention

Paid Attention

Faris Yakob

£19.99

Harness new models of advertising to create commercial stability within a changing digital landscape.


Published: April 2015, Paperback
EAN: 9780749473600

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Brand Psychology

Brand Psychology

Jonathan Gabay

£24.99

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.


Published: March 2015, Paperback
EAN: 9780749471736

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

£29.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

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The Brand Challenge

The Brand Challenge

Kartikeya Kompella

£19.99

Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.


Published: November 2014, Paperback
EAN: 9780749470159

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Brand and Talent

Brand and Talent

Kevin Keohane

£19.99

Align the practices of brand management and talent attrition to drive growth and develop your organisation's strategy.


Published: February 2014, Paperback
EAN: 9780749469252

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Advertising Transformed

Advertising Transformed

Fons Van Dyck

£14.99

Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.


Published: February 2014, Paperback
EAN: 9780749471484

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Auto Brand

Auto Brand

Anders Parment

£14.99

Adapt to emerging trends in consumer behaviour to improve profitability in any organisation in the car industry.


Published: January 2014, Paperback
EAN: 9780749469290

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Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

Markus Ståhlberg, Ville Maila

£19.99

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.


Published: November 2013, Paperback
EAN: 9780749469627

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Showing 21 - 30 of 58 results


Showing 21 - 30 of 58 results