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Branding

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Showing 31 - 40 of 53 results

Showing 31 - 40 of 53 results

Adland

Adland

Mark Tungate

From £20.82

Explore the advertising landscape from a global perspective.


Published: July 2013, Paperback
EAN: 9780749464318

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Fashion Brands

Fashion Brands

Mark Tungate

From £16.66

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.


Published: October 2012, Paperback
EAN: 9780749464462

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

From £29.16

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.


Published: September 2012, Hardback
EAN: 9780749464912

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Brand Together

Brand Together

Nicholas Ind, Clare Fuller, Charles Trevail

From £20.82

Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.


Published: March 2012, Paperback
EAN: 9780749463250

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Brandwashed

Brandwashed

Martin Lindstrom

From £12.49

Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.


Published: January 2012, Paperback
EAN: 9780749465049

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

From £33.32

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.


Published: January 2012, Paperback
EAN: 9780749465155

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Branded Beauty

Branded Beauty

Mark Tungate

From £16.66

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.


Published: October 2011, Hardback
EAN: 9780749461812

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Brand Success

Brand Success

Matt Haig

From £16.66

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.


Published: May 2011, Paperback
EAN: 9780749462871

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Brand Failures

Brand Failures

Matt Haig

From £16.66

Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.


Published: May 2011, Paperback
EAN: 9780749462994

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Bold

Bold

Shaun Smith, Andy Milligan

From £16.66

Journey into the stories of 14 businesses that have been brave enough to pursue audacious goals, challenge industry norms and ultimately win in their arena, with inspiring lessons to learn.


Published: April 2011, Paperback
EAN: 9780749463441

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Showing 31 - 40 of 53 results


Showing 31 - 40 of 53 results