This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
Published: September 2012, Hardback
Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.
Published: March 2012, Paperback
Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.
Published: January 2012, Paperback
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Published: October 2011, Hardback