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Branding

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Showing 31 - 40 of 58 results

Showing 31 - 40 of 58 results

Brand esSense

Brand esSense

Neil Gains

£19.99

Brand esSense examines the importance of brand identity and especially the application of sensory principles to create a strong brand.


Published: November 2013, Paperback
EAN: 9780749470012

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Strategic Brand Engagement

Strategic Brand Engagement

John G Fisher

£19.99

Strategic Brand Engagement is the first book to take a comprehensive, integrated approach to external and internal branding and employee engagement.


Published: November 2013, Paperback
EAN: 9780749470135

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The Better Mousetrap

The Better Mousetrap

Simon Pont

£14.99

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.


Published: November 2012, Paperback
EAN: 9780749466213

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Fashion Brands

Fashion Brands

Mark Tungate

£19.99

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire.


Published: October 2012, Paperback
EAN: 9780749464462

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Pioneers of Digital

Pioneers of Digital

Mel Carson, Paul Springer

£19.99

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.


Published: October 2012, Paperback
EAN: 9780749466046

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

£34.99

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.


Published: September 2012, Hardback
EAN: 9780749464912

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The Consumer Mind

The Consumer Mind

Pepe Martínez

£24.99

The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.


Published: June 2012, Paperback
EAN: 9780749465704

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Brand Together

Brand Together

Nicholas Ind, Clare Fuller, Charles Trevail

£24.99

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy…


Published: March 2012, Paperback
EAN: 9780749463250

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Brandwashed

Brandwashed

Martin Lindstrom

£14.99

In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the…


Published: January 2012, Paperback
EAN: 9780749465049

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

£39.99

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.


Published: January 2012, Paperback
EAN: 9780749465155

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Showing 31 - 40 of 58 results


Showing 31 - 40 of 58 results