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Branding

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Showing 41 - 50 of 53 results

Showing 41 - 50 of 53 results

The Branded Mind

The Branded Mind

Erik Du Plessis

From £20.82

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making…


Published: February 2011, Hardback
EAN: 9780749461256

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Brand Sense

Brand Sense

Martin Lindstrom

£14.99

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.


Published: April 2010, Paperback
EAN: 9780749460570

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Luxury World

Luxury World

Mark Tungate

From £20.82

Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds


Published: October 2009, Hardback
EAN: 9780749452636

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Creating and Delivering Your Value Proposition

Creating and Delivering Your Value Proposition

Cindy Barnes, Helen Blake, David Pinder

From £24.96

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.


Published: October 2009, Paperback
EAN: 9780749455125

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Private Label

Private Label

Keith Lincoln, Lars Thomassen

From £16.66

Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and…


Published: May 2009, Paperback
EAN: 9780749455934

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Branded Male

Branded Male

Mark Tungate

From £16.62

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.


Published: February 2008, Hardback
EAN: 9780749450113

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Living the Brand

Living the Brand

Nicholas Ind

From £16.66

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards…


Published: October 2007, Hardback
EAN: 9780749450830

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Brand Lands, Hot Spots and Cool Spaces

Brand Lands, Hot Spots and Cool Spaces

Christian Mikunda

£16.99

Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the…


Published: March 2006, Paperback
EAN: 9780749445737

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Creating Passion Brands

Creating Passion Brands

Helen Edwards, Derek Day

From £20.82

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.


Published: September 2005, Paperback
EAN: 9780749447625

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Profit Brand

Profit Brand

Nick Wreden

From £20.82

Benefit from a comprehensive metrics-based approach to branding that directly links branding activities with bottom-line results, including common benchmarks to ensure customers buy not once, but again…


Published: September 2005, Paperback
EAN: 9780749450182

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Showing 41 - 50 of 53 results


Showing 41 - 50 of 53 results