We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Branding

filterProducts

Showing 41 - 50 of 56 results

Showing 41 - 50 of 56 results

Brand Failures

Brand Failures

Matt Haig

From £16.66

Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.


Published: May 2011, Paperback
EAN: 9780749462994

Learn more


Bold

Bold

Shaun Smith, Andy Milligan

From £16.66

BOLD tells the stories of 14 businesses brave enough to pursue audacious goals, challenge industry norms and win.


Published: April 2011, Paperback
EAN: 9780749463441

Learn more



Branding Your Business

Branding Your Business

James Hammond

From £12.49

Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand


Published: March 2011, Paperback
EAN: 9780749462963

Learn more


The Branded Mind

The Branded Mind

Erik Du Plessis

From £20.82

The Branded Mind investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, it…


Published: February 2011, Hardback
EAN: 9780749461256

Learn more



Brand Sense

Brand Sense

Martin Lindstrom

£14.99

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated…


Published: April 2010, Paperback
EAN: 9780749460570

Learn more


Luxury World

Luxury World

Mark Tungate

From £20.82

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…


Published: October 2009, Hardback
EAN: 9780749452636

Learn more



Private Label

Private Label

Keith Lincoln, Lars Thomassen

From £16.66

Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and…


Published: May 2009, Paperback
EAN: 9780749455934

Learn more


Branded Male

Branded Male

Mark Tungate

From £16.62

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.


Published: February 2008, Hardback
EAN: 9780749450113

Learn more



Living the Brand

Living the Brand

Nicholas Ind

From £16.66

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards…


Published: October 2007, Hardback
EAN: 9780749450830

Learn more


Brand Lands, Hot Spots and Cool Spaces

Brand Lands, Hot Spots and Cool Spaces

Christian Mikunda

£16.99

Mikunda shows marketers how to successfully establish an emotional bond with customers by linking the desire for entertainment with emotion - it is necessary to put customers in the right mood to make…


Published: March 2006, Paperback
EAN: 9780749445737

Learn more



Showing 41 - 50 of 56 results


Showing 41 - 50 of 56 results