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Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.
Published: October 2018, Paperback
EAN: 9780749481766
Support your work-based learning and professional development with this Chartered Banker Institute endorsed companion to the Institute's professional qualifications
Published: October 2018, Paperback
EAN: 9780749482718
Support your studies with this Chartered Banker Institute endorsed textbook for the Institute's professional qualifications on analyzing customer creditworthiness.
Published: October 2018, Paperback
EAN: 9780749482770
Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…
Published: October 2018, Paperback
EAN: 9780749483647
Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.
Published: October 2018, Paperback
EAN: 9780749482862
Supercharge your workforce with this practical guide to designing a performance management process that motivates, engages and empowers staff.
Published: October 2018, Paperback
EAN: 9780749483296
Endorsed by the Chartered Banker Institute as core reading for the Institute's professional qualifications and recommended for banking studies at higher education, this book develops the capability to…
Published: October 2018, Paperback
EAN: 9780749482831
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Published: October 2018, Paperback
EAN: 9780749483586
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Published: October 2018, Paperback
EAN: 9780749483470
Rebuild brand authenticity and regain consumer trust by following examples of inspiring people, brands and campaigns which demonstrate a positive way forward.
Published: October 2018, Paperback
EAN: 9780749482817
