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CRM

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Showing 1 - 10 of 11 results

Showing 1 - 10 of 11 results

Customer Experience Branding

Customer Experience Branding

Thomas Gad

From £12.49

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.


Published: September 2016, Paperback
EAN: 9780749477509

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

From £16.66

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

From £16.66

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Humanizing Big Data

Humanizing Big Data

Colin Strong

From £16.66

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

Markus Ståhlberg, Ville Maila

From £16.66

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.


Published: November 2013, Paperback
EAN: 9780749469627

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Complaint Management Excellence

Complaint Management Excellence

Sarah Cook

From £24.99

Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling…


Published: May 2012, Paperback
EAN: 9780749465308

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Customer Care Excellence

Customer Care Excellence

Sarah Cook

From £20.79

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples…


Published: November 2010, Paperback
EAN: 9780749457051

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Scoring Points

Scoring Points

Clive Humby, Terry Hunt, Tim Phillips

From £16.66

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.


Published: August 2008, Paperback
EAN: 9780749453381

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Consumer Insight

Consumer Insight

Alison Bond, Merlin Stone, Bryan Foss

From £20.79

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Published: October 2004, Paperback
EAN: 9780749442927

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CRM Project Management

CRM Project Management

Michael Gentle

£29.99

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical…


Published: October 2002, Paperback
EAN: 9780749438982

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Showing 1 - 10 of 11 results


Showing 1 - 10 of 11 results