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Showing 1 - 10 of 12 results

Showing 1 - 10 of 12 results

Customer Experience Branding

Customer Experience Branding

Thomas Gad

£14.99

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing account from the bestselling author of "4-D Branding" and "Managing Brand Me".


Published: September 2016, Paperback
EAN: 9780749477509

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

£19.99

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Humanizing Big Data

Humanizing Big Data

Colin Strong

£19.99

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Customer Innovation

Customer Innovation

Marion Debruyne

£29.99

Presents a unique case for positive change in the way your company does business, combining market orientation with innovation to drive success.


Published: May 2014, Paperback
EAN: 9780749471644

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Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

Markus Ståhlberg, Ville Maila

£19.99

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.


Published: November 2013, Paperback
EAN: 9780749469627

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Complaint Management Excellence

Complaint Management Excellence

Sarah Cook

£29.99

Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling…


Published: May 2012, Paperback
EAN: 9780749465308

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Customer Care Excellence

Customer Care Excellence

Sarah Cook

£24.95

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples…


Published: November 2010, Paperback
EAN: 9780749457051

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Scoring Points

Scoring Points

Clive Humby, Terry Hunt, Tim Phillips

£19.99

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.


Published: August 2008, Paperback
EAN: 9780749453381

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Consumer Insight

Consumer Insight

Merlin Stone, Bryan Foss, Alison Bond

£24.95

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Published: October 2004, Paperback
EAN: 9780749442927

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Showing 1 - 10 of 12 results


Showing 1 - 10 of 12 results