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Innovation and Best Practice
for Business Success

Established 1967



CRM

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Showing 1 - 7 of 7 results

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Showing 1 - 7 of 7 results

On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Humanizing Big Data

Humanizing Big Data

Colin Strong

£19.99

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Customer Care Excellence

Customer Care Excellence

Sarah Cook

£24.95

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including…


Published: November 2010, Paperback
EAN: 9780749457051

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Scoring Points

Scoring Points

Clive Humby, Terry Hunt, Tim Phillips

£19.99

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.


Published: August 2008, Paperback
EAN: 9780749453381

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Consumer Insight

Consumer Insight

Merlin Stone, Bryan Foss, Alison Bond

£24.95

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Published: October 2004, Paperback
EAN: 9780749442927

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CRM Project Management

CRM Project Management

Michael Gentle

£29.99

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical…


Published: October 2002, Paperback
EAN: 9780749438982

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CRM in Financial Services

CRM in Financial Services

Merlin Stone, Bryan Foss

£95.00

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge…


Published: June 2002, Hardback
EAN: 9780749436964

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Showing 1 - 7 of 7 results


Showing 1 - 7 of 7 results