Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing account from the bestselling author of "4-D Branding" and "Managing Brand Me".
Published: September 2016, Paperback
Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling…
Published: May 2012, Paperback
Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples…
Published: November 2010, Paperback