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Harness the Industrial Internet of Things and realize value, by shifting focus away from products and towards services, value and outcomes.
Published: May 2017, HardbackEAN: 9780749481469
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Published: March 2017, PaperbackEAN: 9780749478575
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Published: February 2017, PaperbackEAN: 9780749478889
Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.
Published: February 2017, PaperbackEAN: 9780749479794
Convert online traffic and increase revenue this invaluable step-by-step guide to e-commerce website optimisation.
Published: January 2017, PaperbackEAN: 9780749475383
Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.
Published: January 2017, PaperbackEAN: 9780749477240
Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
Published: January 2017, PaperbackEAN: 9780749479657
Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.
Published: December 2016, PaperbackEAN: 9780749478698
Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.
Published: November 2016, HardbackEAN: 9780749478377
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.
Published: November 2016, PaperbackEAN: 9780749478438