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Digital Marketing

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Showing 11 - 20 of 40 results

Showing 11 - 20 of 40 results

Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and their implications for business models and branding. Benefit from clear guidance on new operating models and adopting disruptive…


Published: November 2016, Hardback
EAN: 9780749478377

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.


Published: May 2016, Paperback
EAN: 9780749474706

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Social Media Risk and Governance

Social Media Risk and Governance

Phil Mennie

£29.99

Understand the elements of good social media governance and identify how to deal with key sources of risk, whilst still gaining the most benefit from the opportunities these technologies offer.


Published: October 2015, Paperback
EAN: 9780749474577

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Apply the tools and techniques of text analytics with ease and add value to your company, by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Published: June 2015, Paperback
EAN: 9780749474171

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

£19.99

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Showing 11 - 20 of 40 results


Showing 11 - 20 of 40 results