Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Published: November 2016, Paperback
Examine the profound shifts in digital for the consumer and retail industry, and their implications for business models and branding. Benefit from clear guidance on new operating models and adopting disruptive…
Published: November 2016, Hardback
Understand the elements of good social media governance and identify how to deal with key sources of risk, whilst still gaining the most benefit from the opportunities these technologies offer.
Published: October 2015, Paperback