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Digital Marketing

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Showing 31 - 40 of 57 results

Showing 31 - 40 of 57 results

Social Media Risk and Governance

Social Media Risk and Governance

Phil Mennie

From £24.99

Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities these technologies offer.


Published: October 2015, Paperback
EAN: 9780749474577

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

From £24.99

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Marketing Analytics

Marketing Analytics

Mike Grigsby

From £24.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Published: June 2015, Paperback
EAN: 9780749474171

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

From £16.66

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Understanding Social Media

Understanding Social Media

Damian Ryan

From £16.66

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media.


Published: April 2015, Paperback
EAN: 9780749473563

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Leading Digital Strategy

Leading Digital Strategy

Christopher Bones, James Hammersley

From £16.66

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.


Published: March 2015, Paperback
EAN: 9780749473099

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

From £16.66

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

Damian Ryan

From £16.66

Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.


Published: March 2014, Paperback
EAN: 9780749469689

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Stickier Marketing

Stickier Marketing

Grant Leboff

From £16.66

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing…


Published: February 2014, Paperback
EAN: 9780749471088

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Digital State

Digital State

Simon Pont

From £12.49

12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers.


Published: June 2013, Paperback
EAN: 9780749468859

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Showing 31 - 40 of 57 results


Showing 31 - 40 of 57 results