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Digital Marketing

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Showing 31 - 40 of 48 results

Showing 31 - 40 of 48 results

Neuromarketing in Action

Neuromarketing in Action

Anne-Sophie Bayle-Tourtoulou, Michel Badoc, Patrick M Georges

From £16.66

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

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Digital State

Digital State

Simon Pont

From £12.49

12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers.


Published: June 2013, Paperback
EAN: 9780749468859

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Pioneers of Digital

Pioneers of Digital

Mel Carson, Paul Springer

From £16.66

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.


Published: October 2012, Paperback
EAN: 9780749466046

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The Conversation Manager

The Conversation Manager

Steven Van Belleghem

From £16.66

The Conversation Manager will help your business connect with the new breed of customers.


Published: May 2012, Paperback
EAN: 9780749466596

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Paid, Owned, Earned

Paid, Owned, Earned

Nick Burcher

From £16.66

Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…


Published: March 2012, Paperback
EAN: 9780749465629

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Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age

Hamish Pringle, Jim Marshall

From £24.99

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…


Published: December 2011, Paperback
EAN: 9780749463052

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The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World

Damian Ryan, Calvin Jones

From £14.16

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business…


Published: June 2011, Paperback
EAN: 9780749460624

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You.com

You.com

Cresta Norris

From £10.82

You.com is a business guide to harnessing new and emerging online and social media tools to create and manage your online profile. It includes essential advice on making the most of such non traditional…


Published: May 2011, Paperback
EAN: 9780749461980

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A Guide to Open Innovation and Crowdsourcing

A Guide to Open Innovation and Crowdsourcing

Paul Sloane

From £12.49

A Guide to Innovation and Crowdsourcing will help readers find innovative products and services from outside their organisations, make them work and contribute to their business strategy and overcome the…


Published: February 2011, Paperback
EAN: 9780749463076

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A Quick Start Guide to Mobile Marketing

A Quick Start Guide to Mobile Marketing

Neil Richardson

From £8.32

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase…


Published: October 2010, Paperback
EAN: 9780749460983

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Showing 31 - 40 of 48 results


Showing 31 - 40 of 48 results