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Digital Marketing

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Showing 41 - 50 of 55 results

Showing 41 - 50 of 55 results

Paid, Owned, Earned

Paid, Owned, Earned

Nick Burcher

£19.99

Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…


Published: March 2012, Paperback
EAN: 9780749465629

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Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age

Hamish Pringle, Jim Marshall

£29.99

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…


Published: December 2011, Paperback
EAN: 9780749463052

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The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World

Damian Ryan, Calvin Jones

£16.99

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business…


Published: June 2011, Paperback
EAN: 9780749460624

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You.com

You.com

Cresta Norris

£12.99

You.com is a business guide to harnessing new and emerging online and social media tools to create and manage your online profile. It includes essential advice on making the most of such non traditional…


Published: May 2011, Paperback
EAN: 9780749461980

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Marketing Your Business

Marketing Your Business

John Westwood

£19.99

Marketing Your Business covers all the main modern marketing methods that companies use to develop and grow their business.


Published: March 2011, Paperback
EAN: 9780749462710

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A Guide to Open Innovation and Crowdsourcing

A Guide to Open Innovation and Crowdsourcing

Paul Sloane

£14.99

A Guide to Innovation and Crowdsourcing will help readers find innovative products and services from outside their organisations, make them work and contribute to their business strategy and overcome the…


Published: February 2011, Paperback
EAN: 9780749463076

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A Quick Start Guide to Mobile Marketing

A Quick Start Guide to Mobile Marketing

Neil Richardson

£9.99

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase…


Published: October 2010, Paperback
EAN: 9780749460983

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A Quick Start Guide to Online Selling

A Quick Start Guide to Online Selling

Cresta Norris

£9.99

A Quick Start Guide to Online Selling teaches the reader about online payments, creating an online shop, search engine optimisation, pay per click advertising, distance selling and online trading, fulfilling…


Published: October 2010, Paperback
EAN: 9780749461591

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A Quick Start Guide to Google AdWords

A Quick Start Guide to Google AdWords

Mark Harnett

£9.99

A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how to create a great campaign.


Published: September 2010, Paperback
EAN: 9780749460037

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A Quick Start Guide to Podcasting

A Quick Start Guide to Podcasting

Mark Harnett

£9.99

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.


Published: September 2010, Paperback
EAN: 9780749461454

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Showing 41 - 50 of 55 results


Showing 41 - 50 of 55 results