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Digital Marketing

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Showing 51 - 55 of 55 results

Showing 51 - 55 of 55 results

Ads to Icons

Ads to Icons

Paul Springer

£19.99

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.


Published: August 2009, Paperback
EAN: 9780749456474

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International Communications Strategy

International Communications Strategy

Silvia CambiƩ, Yang-May Ooi

£30.00

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented…


Published: July 2009, Hardback
EAN: 9780749453299

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Online Public Relations

Online Public Relations

David Phillips, Philip Young

£19.99

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives…


Published: May 2009, Paperback
EAN: 9780749449681

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Public Relations and the Social Web

Public Relations and the Social Web

Rob Brown

£19.99

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking,…


Published: April 2009, Hardback
EAN: 9780749455071

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Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

Drayton Bird

£24.95

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic…


Published: June 2007, Paperback
EAN: 9780749447601

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Showing 51 - 55 of 55 results


Showing 51 - 55 of 55 results