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Key Account Management

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Showing 1 - 8 of 8 results

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Showing 1 - 8 of 8 results

Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.


Published: August 2017, Paperback
EAN: 9780749480776

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Key Account Management

Key Account Management

Peter Cheverton

£34.99

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.


Published: February 2015, Paperback
EAN: 9780749469405

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The Professional's Guide to Business Development

The Professional's Guide to Business Development

Stephen Newton

£34.99

This book shows you how to differentiate yourself from your competitors, engaging with clients in a meaningful way and with a new strategy for business development.


Published: December 2012, Paperback
EAN: 9780749466534

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The New Successful Large Account Management

The New Successful Large Account Management

Robert B Miller, Stephen E Heiman, Tad Tuleja

£24.99

Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.


Published: June 2011, Paperback
EAN: 9780749462901

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The New Strategic Selling

The New Strategic Selling

Robert B Miller, Stephen E Heiman, Tad Tuleja

£24.99

Confront the rapidly evolving world of business-to-business sales with this book which introduced the world to the concept of 'win-win'.


Published: June 2011, Paperback
EAN: 9780749462949

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Global Account Management

Global Account Management

Peter Cheverton

£24.99

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.


Published: January 2008, Paperback
EAN: 9780749452278

Out of stock
Successful Global Account Management

Successful Global Account Management

Nick Speare, Kevin Wilson

£37.50

Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key accounts…


Published: November 2001, Hardback
EAN: 9780749436049

Out of stock

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Showing 1 - 8 of 8 results


Showing 1 - 8 of 8 results