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Innovation and Best Practice
for Business Success

Established 1967



Key Account Management

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Showing 1 - 5 of 5 results

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Key Account Management

Key Account Management

Peter Cheverton

£34.99

Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers.


Published: February 2015, Paperback
EAN: 9780749469405

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The Professional's Guide to Business Development

The Professional's Guide to Business Development

Stephen Newton

£34.99

This book shows you how to differentiate yourself from your competitors, engaging with clients in a meaningful way and with a new strategy for business development.


Published: December 2012, Paperback
EAN: 9780749466534

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Global Account Management

Global Account Management

Peter Cheverton

£24.99

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.


Published: January 2008, Paperback
EAN: 9780749452278

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Commercial Contracts

Commercial Contracts

CP Thorpe, Jcl Bailey

£25.00

Published in association with the Institute of Directors, Commercial Contracts is a practical guide to deals, contracts, agreements and promises in the business world. It illustrates the principles of contract…


Published: August 1999, Paperback
EAN: 9780749428426

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Showing 1 - 5 of 5 results


Showing 1 - 5 of 5 results