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Marketing Communications

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Showing 1 - 10 of 29 results

Showing 1 - 10 of 29 results

The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

Lazar Dzamic, Justin Kirby

From £16.66

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.


Published: July 2018, Paperback
EAN: 9780749482220

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Get Social

Get Social

Michelle Carvill

From £12.49

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.


Published: May 2018, Paperback
EAN: 9780749482558

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Participation Marketing

Participation Marketing

Michael Brito

From £16.66

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

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Digital Branding

Digital Branding

Daniel Rowles

From £16.66

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.


Published: December 2017, Paperback
EAN: 9780749481698

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Experiential Marketing

Experiential Marketing

Shirra Smilansky

From £16.66

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

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Native Advertising

Native Advertising

Dale Lovell

From £16.66

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.


Published: October 2017, Paperback
EAN: 9780749481162

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The People Business

The People Business

Annabel Dunstan, Imogen Osborne

From £24.99

Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.


Published: July 2017, Paperback
EAN: 9780749479718

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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

From £16.66

Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.


Published: June 2017, Paperback
EAN: 9780749479756

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Mobile Marketing

Mobile Marketing

Daniel Rowles

From £16.66

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.


Published: February 2017, Paperback
EAN: 9780749479794

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Essentials of Advertising

Essentials of Advertising

Robert Cluley

From £24.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries


Published: February 2017, Paperback
EAN: 9780749478391

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Showing 1 - 10 of 29 results


Showing 1 - 10 of 29 results