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Marketing Communications

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Showing 1 - 10 of 25 results

Showing 1 - 10 of 25 results

Participation Marketing

Participation Marketing

Michael Brito

£19.99

Shows brands how to leverage employee advocacy as a new channel to market that can be used to share trusted brand messages, and simultaneously boost staff satisfaction and productivity.


Published: March 2018, Paperback
EAN: 9780749482107

Available to pre-order from 3rd December 2017
Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

Pre-order now



Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

Pre-order now


Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.


Published: October 2017, Paperback
EAN: 9780749481162

Pre-order now



The People Business

The People Business

Annabel Dunstan, Imogen Osborne

£29.99

Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies.


Published: July 2017, Paperback
EAN: 9780749479718

Buy now


Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks and how to address the disruption of new technology, media channels and consumer trends - with guidance from the field's most respected name.


Published: June 2017, Paperback
EAN: 9780749479756

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Essentials of Advertising

Essentials of Advertising

Robert Cluley

£29.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries


Published: February 2017, Paperback
EAN: 9780749478391

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Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile…


Published: February 2017, Paperback
EAN: 9780749479794

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Identify the formula for creative success by following nine groupings of 62 creative elements based on the periodic table, covering the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

Buy now



Showing 1 - 10 of 25 results


Showing 1 - 10 of 25 results