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Innovation and Best Practice
for Business Success

Established 1967



Marketing Communications

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Showing 1 - 8 of 8 results

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Showing 1 - 8 of 8 results

Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.


Published: February 2017, Paperback
EAN: 9780749479794

Available to pre-order from 3rd November 2016
Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.


Published: February 2016, Paperback
EAN: 9780749473402

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Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.


Published: July 2015, Paperback
EAN: 9780749473273

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Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

Markus Ståhlberg, Ville Maila

£19.99

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.


Published: November 2013, Paperback
EAN: 9780749469627

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Campaign It!

Campaign It!

Alan Barnard, Chris Parker

£19.99

Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.


Published: February 2012, Paperback
EAN: 9780749464202

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Effective Customer Care

Effective Customer Care

Pat Wellington

£9.99

Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client base while attracting new customers by providing a value added service.


Published: June 2010, Paperback
EAN: 9780749459970

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How to Write Great Copy

How to Write Great Copy

Dominic Gettins

£24.99

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful…


Published: April 2006, Paperback
EAN: 9780749446635

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Strategic Marketing Communications

Strategic Marketing Communications

PR Smith, Chris Berry, Alan Pulford

£29.95

This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures…


Published: July 1999, Paperback
EAN: 9780749429188

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Showing 1 - 8 of 8 results


Showing 1 - 8 of 8 results