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Marketing Communications

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Showing 1 - 10 of 11 results

Showing 1 - 10 of 11 results

Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

Available to pre-order from 3rd September 2017
Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

Available to pre-order from 3rd September 2017

Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most…


Published: June 2017, Paperback
EAN: 9780749479756

Buy now


Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile…


Published: February 2017, Paperback
EAN: 9780749479794

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Marketing Communications

Marketing Communications

Ze Zook, PR Smith

£39.99

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.


Published: February 2016, Paperback
EAN: 9780749473402

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Valuable Content Marketing

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.


Published: July 2015, Paperback
EAN: 9780749473273

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Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

Markus Ståhlberg, Ville Maila

£19.99

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.


Published: November 2013, Paperback
EAN: 9780749469627

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Campaign It!

Campaign It!

Alan Barnard, Chris Parker

£19.99

Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.


Published: February 2012, Paperback
EAN: 9780749464202

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Effective Customer Care

Effective Customer Care

Pat Wellington

£9.99

Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client base while attracting new customers by providing a value added service.


Published: June 2010, Paperback
EAN: 9780749459970

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How to Write Great Copy

How to Write Great Copy

Dominic Gettins

£24.99

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful…


Published: April 2006, Paperback
EAN: 9780749446635

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Showing 1 - 10 of 11 results


Showing 1 - 10 of 11 results