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Marketing Communications

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Showing 1 - 10 of 25 results

Showing 1 - 10 of 25 results

Participation Marketing

Participation Marketing

Michael Brito

£19.99

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

Available to pre-order from 3rd December 2017
Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

Pre-order now



Digital Branding

Digital Branding

Daniel Rowles

£19.99

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact brand.


Published: December 2017, Paperback
EAN: 9780749481698

Pre-order now


Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.


Published: October 2017, Paperback
EAN: 9780749481162

Buy now



The People Business

The People Business

Annabel Dunstan, Imogen Osborne

£29.99

Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.


Published: July 2017, Paperback
EAN: 9780749479718

Buy now


Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.


Published: June 2017, Paperback
EAN: 9780749479756

Buy now



Essentials of Advertising

Essentials of Advertising

Robert Cluley

£29.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries


Published: February 2017, Paperback
EAN: 9780749478391

Buy now


Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.


Published: February 2017, Paperback
EAN: 9780749479794

Buy now



In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.


Published: December 2016, Paperback
EAN: 9780749477325

Buy now


Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

Buy now



Showing 1 - 10 of 25 results


Showing 1 - 10 of 25 results