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Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Published: March 2018, PaperbackEAN: 9780749482107
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Published: December 2017, PaperbackEAN: 9780749480967
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
Published: December 2017, PaperbackEAN: 9780749481698
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.
Published: October 2017, PaperbackEAN: 9780749481162
Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
Published: July 2017, PaperbackEAN: 9780749479718
Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
Published: June 2017, PaperbackEAN: 9780749479756
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries
Published: February 2017, PaperbackEAN: 9780749478391
Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.
Published: February 2017, PaperbackEAN: 9780749479794
Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.
Published: December 2016, PaperbackEAN: 9780749477325
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Published: August 2016, PaperbackEAN: 9780749477998