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Marketing Fundamentals

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Showing 11 - 20 of 68 results

Showing 11 - 20 of 68 results

Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

From £16.66

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

From £16.66

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

From £8.32

Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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Tactical SEO

Tactical SEO

Lee Wilson

From £16.66

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

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The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

Colin Barrow

From £14.16

Gain all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.


Published: January 2016, Paperback
EAN: 9780749474980

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

From £24.99

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

From £16.66

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Understanding Social Media

Understanding Social Media

Damian Ryan

From £16.66

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media.


Published: April 2015, Paperback
EAN: 9780749473563

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

From £19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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The Brand Challenge

The Brand Challenge

Kartikeya Kompella

From £16.66

Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.


Published: November 2014, Paperback
EAN: 9780749470159

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Showing 11 - 20 of 68 results


Showing 11 - 20 of 68 results