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Marketing Fundamentals

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Showing 11 - 20 of 35 results

Showing 11 - 20 of 35 results

Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

From £19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014
EAN: 9780749474386

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

From £20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014, Hardback
EAN: 9780749473785

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The 20 Ps of Marketing

The 20 Ps of Marketing

David Pearson

From £16.66

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.


Published: December 2013, Paperback
EAN: 9780749471064

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Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

Markus Ståhlberg, Ville Maila

From £16.66

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.


Published: November 2013, Paperback
EAN: 9780749469627

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The Complete Marketer

The Complete Marketer

Malcolm McDonald, Mike Meldrum

From £16.66

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.


Published: May 2013, Paperback
EAN: 9780749466763

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The Marketing Manifesto

The Marketing Manifesto

David James Hood

From £16.66

A unique, innovative and highly practical book that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy.


Published: February 2013, Paperback
EAN: 9780749468521

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Essential Law for Marketers

Essential Law for Marketers

Ardi Kolah

From £16.66

Understand complex UK and EU legal and regulatory principles and how they apply to sales and marketing, with this complete guide to marketing law.


Published: January 2013, Paperback
EAN: 9780749464509

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High Impact Marketing That Gets Results

High Impact Marketing That Gets Results

Ardi Kolah

From £16.66

Learn how to get more from less by applying frugality to every marketing activity undertaken, as well as how to maximize time and resources to achieve powerful and measurable results.


Published: January 2013, Paperback
EAN: 9780749464523

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Precision Marketing

Precision Marketing

Sandra Zoratti, Lee Gallagher

From £16.66

Benefit from incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.


Published: May 2012, Paperback
EAN: 9780749465353

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Showing 11 - 20 of 35 results


Showing 11 - 20 of 35 results