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Marketing Fundamentals

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Showing 21 - 30 of 35 results

Showing 21 - 30 of 35 results

A Quick Start Guide to Mobile Marketing

A Quick Start Guide to Mobile Marketing

Neil Richardson

From £8.32

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase…


Published: October 2010, Paperback
EAN: 9780749460983

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A Quick Start Guide to Google AdWords

A Quick Start Guide to Google AdWords

Mark Harnett

From £8.32

A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how to create a great campaign.


Published: September 2010, Paperback
EAN: 9780749460037

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A Quick Start Guide to Podcasting

A Quick Start Guide to Podcasting

Mark Harnett

From £8.32

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.


Published: September 2010, Paperback
EAN: 9780749461454

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Creating and Delivering Your Value Proposition

Creating and Delivering Your Value Proposition

Cindy Barnes, Helen Blake, David Pinder

From £24.96

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.


Published: October 2009, Paperback
EAN: 9780749455125

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The Handbook of Field Marketing

The Handbook of Field Marketing

Alison Williams, Roddy Mullin

£24.99

Practice face to face personal contact direct marketing with this comprehensive guide, covering selling promotions, exhibitions and road shows, merchandizing, auditing, sampling and demonstration and mystery…


Published: June 2009, Paperback
EAN: 9780749456269

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Negotiating, Influencing and Persuading

Negotiating, Influencing and Persuading

Terry Gillen

£499.00

Customize your own ready-made training course so that your employees will be better equipped to reach clear and beneficial agreements with clients, suppliers and colleagues.


Published: February 2008, Loose-leaf
EAN: 9781843981824

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Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

Drayton Bird

From £20.79

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic…


Published: June 2007, Paperback
EAN: 9780749447601

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HR Business Partnering

HR Business Partnering

Shirley Dalziel, Judith Strange, Mike Walters

£670.00

Build close links with your business clients, implement HR partnering strategy and ensure your organization gets the most from its people with this fully customizable toolkit.


Published: August 2006, Loose-leaf
EAN: 9781843981541

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Management Development Activities

Management Development Activities

David Duerden

£499.00

Develop the skills and capabilities of managers in every level of the organization with this practical toolkit


Published: April 2006, Loose-leaf
EAN: 9781843981442

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How to Write Great Copy

How to Write Great Copy

Dominic Gettins

From £20.82

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful…


Published: April 2006, Paperback
EAN: 9780749446635

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Showing 21 - 30 of 35 results


Showing 21 - 30 of 35 results