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Marketing Fundamentals

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Showing 21 - 30 of 68 results

Showing 21 - 30 of 68 results

Employee Engagement

Employee Engagement

Emma Bridger

From £16.66

Understand and develop employee engagement in your organisation with this complete, practical resource grounded in engagement theory.


Published: November 2014, Paperback
EAN: 9780749472016

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

From £20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014, Hardback
EAN: 9780749473785

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Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

From £20.82

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

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Digital Wars

Digital Wars

Charles Arthur

From £12.49

Get to grips with the battle for the internet with this comprehensive analysis of the tensions between Apple, Google and Microsoft.


Published: May 2014, Paperback
EAN: 9780749472030

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The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

Damian Ryan

From £16.66

Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.


Published: March 2014, Paperback
EAN: 9780749469689

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Brand and Talent

Brand and Talent

Kevin Keohane

From £16.66

Align the practices of brand management and talent attrition to drive growth and develop your organisation's strategy.


Published: February 2014, Paperback
EAN: 9780749469252

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Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

From £16.66

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

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The 20 Ps of Marketing

The 20 Ps of Marketing

David Pearson

From £16.66

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.


Published: December 2013, Paperback
EAN: 9780749471064

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Brand esSense

Brand esSense

Neil Gains

From £16.66

Brand esSense examines the importance of brand identity and especially the application of sensory principles to create a strong brand.


Published: November 2013, Paperback
EAN: 9780749470012

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Thought Leadership

Thought Leadership

Laurie Young

From £29.16

Explores the use of Thought Leadership as a powerful business tool using unique case studies from internationally renowned organisations such as Philips, Mckinsey, IBM, Deloitte, Fairtrade and Unilever.


Published: October 2013, Paperback
EAN: 9780749465117

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Showing 21 - 30 of 68 results


Showing 21 - 30 of 68 results