Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Published: October 2014, Paperback
Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
Published: March 2014, Paperback
Explores the use of Thought Leadership as a powerful business tool using unique case studies from internationally renowned organisations such as Philips, Mckinsey, IBM, Deloitte, Fairtrade and Unilever.
Published: October 2013, Paperback