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Marketing Fundamentals

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Showing 31 - 40 of 68 results

Showing 31 - 40 of 68 results

The Complete Marketer

The Complete Marketer

Malcolm McDonald, Mike Meldrum

From £16.66

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.


Published: May 2013, Paperback
EAN: 9780749466763

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The Marketing Manifesto

The Marketing Manifesto

David James Hood

From £16.66

The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy.


Published: February 2013, Paperback
EAN: 9780749468521

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Essential Law for Marketers

Essential Law for Marketers

Ardi Kolah

From £16.66

Understand complex UK and EU legal and regulatory principles and how they apply to sales and marketing.


Published: January 2013, Paperback
EAN: 9780749464509

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High Impact Marketing That Gets Results

High Impact Marketing That Gets Results

Ardi Kolah

From £16.66

This book discusses how to get more from less by applying frugality to every marketing activity undertaken, as well as showing how to maximise time and resources to achieve powerful and measurable.


Published: January 2013, Paperback
EAN: 9780749464523

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Building Your Business Through Export

Building Your Business Through Export

John Westwood

From £20.82

Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.


Published: May 2012, Paperback
EAN: 9780749463755

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The Conversation Company

The Conversation Company

Steven Van Belleghem

From £16.66

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.


Published: May 2012, Paperback
EAN: 9780749464738

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Precision Marketing

Precision Marketing

Sandra Zoratti, Lee Gallagher

From £16.66

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.


Published: May 2012, Paperback
EAN: 9780749465353

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Walmart

Walmart

Bryan Roberts, Natalie Berg

From £24.99

Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing phenomenon as well as an outlook to what the future holds.


Published: April 2012, Paperback
EAN: 9780749462734

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Paid, Owned, Earned

Paid, Owned, Earned

Nick Burcher

From £16.66

Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…


Published: March 2012, Paperback
EAN: 9780749465629

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Brandwashed

Brandwashed

Martin Lindstrom

From £12.49

In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the…


Published: January 2012, Paperback
EAN: 9780749465049

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Showing 31 - 40 of 68 results


Showing 31 - 40 of 68 results