An ultimate guide to tourism marketing for anyone seeking to promote a tourist "product" or service, providing practical information and advice around the industry, alongside exclusive examples and checklists.
Published: November 2000, Paperback
Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a…
Published: January 2000, Paperback
Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
Published: September 1998, Paperback
Benefit from practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding.
Published: June 1998, Paperback