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Marketing Fundamentals

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Showing 41 - 50 of 68 results

Showing 41 - 50 of 68 results

Branded Beauty

Branded Beauty

Mark Tungate

From £16.66

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.


Published: October 2011, Hardback
EAN: 9780749461812

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The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World

Damian Ryan, Calvin Jones

From £14.16

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business…


Published: June 2011, Paperback
EAN: 9780749460624

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Marketing Your Business

Marketing Your Business

John Westwood

From £16.66

Marketing Your Business covers all the main modern marketing methods that companies use to develop and grow their business.


Published: March 2011, Paperback
EAN: 9780749462710

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The Branded Mind

The Branded Mind

Erik Du Plessis

From £20.82

The Branded Mind investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, it…


Published: February 2011, Hardback
EAN: 9780749461256

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Customer Care Excellence

Customer Care Excellence

Sarah Cook

From £20.79

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples…


Published: November 2010, Paperback
EAN: 9780749457051

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Develop Your Marketing Skills

Develop Your Marketing Skills

Neil Richardson, Ruth M Gosnay

From £8.32

Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.


Published: November 2010, Paperback
EAN: 9780749462246

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A Quick Start Guide to Mobile Marketing

A Quick Start Guide to Mobile Marketing

Neil Richardson

From £8.32

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase…


Published: October 2010, Paperback
EAN: 9780749460983

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A Quick Start Guide to Online Selling

A Quick Start Guide to Online Selling

Cresta Norris

From £8.32

A Quick Start Guide to Online Selling teaches the reader about online payments, creating an online shop, search engine optimisation, pay per click advertising, distance selling and online trading, fulfilling…


Published: October 2010, Paperback
EAN: 9780749461591

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Emotionomics

Emotionomics

Dan Hill

From £12.49

Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.


Published: October 2010, Paperback
EAN: 9780749461898

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A Quick Start Guide to Google AdWords

A Quick Start Guide to Google AdWords

Mark Harnett

From £8.32

A Quick Start Guide to Google Adwords outlines the background to google, reveals the secret behind pay per click advertising and what sells online and gives vital tips on how to create a great campaign.


Published: September 2010, Paperback
EAN: 9780749460037

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Showing 41 - 50 of 68 results


Showing 41 - 50 of 68 results