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Marketing Fundamentals

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Showing 31 - 35 of 35 results

Showing 31 - 35 of 35 results

Key Marketing Skills

Key Marketing Skills

Peter Cheverton

From £20.79

Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on guide.


Published: December 2005, Paperback
EAN: 9780749442989

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Successful Tourism Marketing

Successful Tourism Marketing

Susan Briggs

£29.95

An ultimate guide to tourism marketing for anyone seeking to promote a tourist "product" or service, providing practical information and advice around the industry, alongside exclusive examples and checklists.


Published: November 2000, Paperback
EAN: 9780749434694

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Marketing Insights and Outrages

Marketing Insights and Outrages

Drayton Bird

£24.99

Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a…


Published: January 2000, Paperback
EAN: 9780749432157

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Adding Value to Marketing

Adding Value to Marketing

David Doyle

£25.00

Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.


Published: September 1998, Paperback
EAN: 9780749421755

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Successful Product Management

Successful Product Management

Stephen Morse

£19.99

Benefit from practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding.


Published: June 1998, Paperback
EAN: 9780749427023

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Showing 31 - 35 of 35 results


Showing 31 - 35 of 35 results