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Marketing Fundamentals

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Showing 61 - 68 of 68 results

Showing 61 - 68 of 68 results

Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

Drayton Bird

From £20.79

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic…


Published: June 2007, Paperback
EAN: 9780749447601

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How to Write Great Copy

How to Write Great Copy

Dominic Gettins

From £20.82

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful…


Published: April 2006, Paperback
EAN: 9780749446635

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Key Marketing Skills

Key Marketing Skills

Peter Cheverton

From £20.79

Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on guide.


Published: December 2005, Paperback
EAN: 9780749442989

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The 50 Plus Market

The 50 Plus Market

Dick Stroud

£24.99

Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological…


Published: December 2005, Paperback
EAN: 9780749449391

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Successful Tourism Marketing

Successful Tourism Marketing

Susan Briggs

£29.95

A guide to tourism marketing. This second edition of Successful Tourism Marketing is aimed at anyone seeking to promote a tourist "product" or service. It offers practical information and advice directly…


Published: November 2000, Paperback
EAN: 9780749434694

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Marketing Insights and Outrages

Marketing Insights and Outrages

Drayton Bird

£24.99

Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a…


Published: January 2000, Paperback
EAN: 9780749432157

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Adding Value to Marketing

Adding Value to Marketing

David Doyle

£25.00

In Adding Value to Marketing David P Doyle describes techniques to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based…


Published: September 1998, Paperback
EAN: 9780749421755

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Successful Product Management

Successful Product Management

Stephen Morse

£19.99

Successful Product Management offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing,…


Published: June 1998, Paperback
EAN: 9780749427023

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Showing 61 - 68 of 68 results


Showing 61 - 68 of 68 results