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Marketing Strategy

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Showing 11 - 20 of 59 results

Showing 11 - 20 of 59 results

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

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Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

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Marketing and Logistics Led Organizations

Marketing and Logistics Led Organizations

Robert Mason, Barry Evans

£39.99

Examine how marketing and logistics, both key activities in most organizations today, are critical to the provision of customer value.


Published: October 2017, Paperback
EAN: 9780749478735

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Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through achieving the active involvement of your organisation's people.


Published: October 2017, Paperback
EAN: 9780749478902

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The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.


Published: September 2017, Paperback
EAN: 9780749481124

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Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.


Published: August 2017, Paperback
EAN: 9780749480776

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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.


Published: June 2017, Paperback
EAN: 9780749479756

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.


Published: April 2017, Paperback
EAN: 9780749479558

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Showing 11 - 20 of 59 results


Showing 11 - 20 of 59 results