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Marketing Strategy

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Showing 11 - 20 of 54 results

Showing 11 - 20 of 54 results

Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

From £16.66

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

From £16.66

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.


Published: August 2017, Paperback
EAN: 9780749480776

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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

From £16.66

Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.


Published: June 2017, Paperback
EAN: 9780749479756

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

From £24.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

From £16.66

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.


Published: April 2017, Paperback
EAN: 9780749479558

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

From £24.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

From £16.66

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.


Published: March 2017, Paperback
EAN: 9780749478575

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Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

From £16.66

Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

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Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

From £16.66

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.


Published: January 2017, Paperback
EAN: 9780749477240

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

From £24.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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Showing 11 - 20 of 54 results


Showing 11 - 20 of 54 results