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Marketing Strategy & Planning

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Showing 11 - 17 of 17 results

Showing 11 - 17 of 17 results

Leading Digital Strategy

Leading Digital Strategy

Christopher Bones, James Hammersley

From £16.66

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.


Published: March 2015, Paperback
EAN: 9780749473099

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Customer Innovation

Customer Innovation

Marion Debruyne

From £24.99

Presents a unique case for positive change in the way your company does business, combining market orientation with innovation to drive success.


Published: May 2014, Paperback
EAN: 9780749471644

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Pricing for Profit

Pricing for Profit

Peter Hill

From £24.99

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.


Published: July 2013, Paperback
EAN: 9780749467678

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Creating the Strategy

Creating the Strategy

Rennie Gould

From £24.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

From £33.32

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.


Published: January 2012, Paperback
EAN: 9780749465155

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Building the Value Machine

Building the Value Machine

Peter Cheverton, Kingsley Weber

From £25.00

Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.


Published: November 2009, Hardback
EAN: 9780749454852

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Strategic Marketing Communications

Strategic Marketing Communications

PR Smith, Chris Berry, Alan Pulford

£29.95

Marketing Communications text for for the CIM syllabus.


Published: July 1999, Paperback
EAN: 9780749429188

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Showing 11 - 17 of 17 results


Showing 11 - 17 of 17 results