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Marketing Strategy

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Showing 21 - 30 of 54 results

Showing 21 - 30 of 54 results

In Your Creative Element

In Your Creative Element

Claire Bridges

From £16.66

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.


Published: December 2016, Paperback
EAN: 9780749477325

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

From £16.66

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

From £8.32

Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

From £24.99

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.


Published: May 2016, Paperback
EAN: 9780749474706

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

From £16.66

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.


Published: March 2016, Paperback
EAN: 9780749475444

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Retail Marketing Strategy

Retail Marketing Strategy

Constant Berkhout

From £24.99

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.


Published: November 2015, Paperback
EAN: 9780749476915

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Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers

From £12.49

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.


Published: October 2015, Paperback
EAN: 9780749475093

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

From £16.66

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Humanizing Big Data

Humanizing Big Data

Colin Strong

From £16.66

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Leading Digital Strategy

Leading Digital Strategy

Christopher Bones, James Hammersley

From £16.66

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.


Published: March 2015, Paperback
EAN: 9780749473099

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Showing 21 - 30 of 54 results


Showing 21 - 30 of 54 results