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Marketing Strategy

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Showing 21 - 30 of 59 results

Showing 21 - 30 of 59 results

A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.


Published: March 2017, Paperback
EAN: 9780749478575

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Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

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Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.


Published: January 2017, Paperback
EAN: 9780749477240

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.


Published: December 2016, Paperback
EAN: 9780749477325

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

£9.99

Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.


Published: May 2016, Paperback
EAN: 9780749474706

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

£19.99

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.


Published: March 2016, Paperback
EAN: 9780749475444

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Showing 21 - 30 of 59 results


Showing 21 - 30 of 59 results