We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Marketing Strategy

filterProducts

Showing 31 - 40 of 54 results

Showing 31 - 40 of 54 results

Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

From £24.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

Learn more


Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

£19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

Learn more



Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014
EAN: 9780749474386

Learn more


Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

From £20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014, Hardback
EAN: 9780749473785

Learn more



Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

From £20.82

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

Learn more


Technology Distribution Channels

Technology Distribution Channels

Julian Dent

From £29.16

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.


Published: August 2014, Paperback
EAN: 9780749472177

Learn more



Customer Innovation

Customer Innovation

Marion Debruyne

From £24.99

Presents a unique case for positive change in the way your company does business, combining market orientation with innovation to drive success.


Published: May 2014, Paperback
EAN: 9780749471644

Learn more


Stickier Marketing

Stickier Marketing

Grant Leboff

From £16.66

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing…


Published: February 2014, Paperback
EAN: 9780749471088

Learn more



Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

From £16.66

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

Learn more


The 20 Ps of Marketing

The 20 Ps of Marketing

David Pearson

From £16.66

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.


Published: December 2013, Paperback
EAN: 9780749471064

Learn more



Showing 31 - 40 of 54 results


Showing 31 - 40 of 54 results