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Marketing Strategy

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Showing 31 - 40 of 59 results

Showing 31 - 40 of 59 results

Retail Marketing Strategy

Retail Marketing Strategy

Constant Berkhout

£29.99

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.


Published: November 2015, Paperback
EAN: 9780749476915

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Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers

£14.99

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.


Published: October 2015, Paperback
EAN: 9780749475093

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

£19.99

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Humanizing Big Data

Humanizing Big Data

Colin Strong

£19.99

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Leading Digital Strategy

Leading Digital Strategy

Christopher Bones, James Hammersley

£19.99

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.


Published: March 2015, Paperback
EAN: 9780749473099

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

£29.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

£19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£24.99

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014, Hardback
EAN: 9780749473785

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Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

£24.99

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

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Technology Distribution Channels

Technology Distribution Channels

Julian Dent

£34.99

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.


Published: August 2014, Paperback
EAN: 9780749472177

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Showing 31 - 40 of 59 results


Showing 31 - 40 of 59 results