Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.
Published: February 2013, Paperback
This book discusses how to get more from less by applying frugality to every marketing activity undertaken, as well as showing how to maximise time and resources to achieve powerful and measurable.
Published: January 2013, Paperback
This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…
Published: August 2012, Paperback
Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.
Published: May 2012, Paperback
This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…
Published: November 2009, Hardback
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances…
Published: February 2009, Hardback