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Marketing Strategy

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Showing 41 - 50 of 59 results

Showing 41 - 50 of 59 results

Technology Distribution Channels

Technology Distribution Channels

Julian Dent

From £29.16

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.


Published: August 2014, Paperback
EAN: 9780749472177

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Customer Innovation

Customer Innovation

Marion Debruyne

From £24.99

Presents a unique case for positive change in the way your company does business, combining market orientation with innovation to drive success.


Published: May 2014, Paperback
EAN: 9780749471644

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Stickier Marketing

Stickier Marketing

Grant Leboff

From £16.66

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing…


Published: February 2014, Paperback
EAN: 9780749471088

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Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

From £16.66

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

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The 20 Ps of Marketing

The 20 Ps of Marketing

David Pearson

From £16.66

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.


Published: December 2013, Paperback
EAN: 9780749471064

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Pricing for Profit

Pricing for Profit

Peter Hill

From £24.99

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.


Published: July 2013, Paperback
EAN: 9780749467678

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Competitive SME

Competitive SME

David James Hood

From £20.82

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

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High Impact Marketing That Gets Results

High Impact Marketing That Gets Results

Ardi Kolah

From £16.66

This book discusses how to get more from less by applying frugality to every marketing activity undertaken, as well as showing how to maximise time and resources to achieve powerful and measurable.


Published: January 2013, Paperback
EAN: 9780749464523

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Creating the Strategy

Creating the Strategy

Rennie Gould

From £24.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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The Conversation Manager

The Conversation Manager

Steven Van Belleghem

From £16.66

The Conversation Manager will help your business connect with the new breed of customers.


Published: May 2012, Paperback
EAN: 9780749466596

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Showing 41 - 50 of 59 results


Showing 41 - 50 of 59 results