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Marketing Strategy

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Showing 41 - 50 of 54 results

Showing 41 - 50 of 54 results

Pricing for Profit

Pricing for Profit

Peter Hill

From £24.99

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.


Published: July 2013, Paperback
EAN: 9780749467678

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Competitive SME

Competitive SME

David James Hood

From £20.82

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

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High Impact Marketing That Gets Results

High Impact Marketing That Gets Results

Ardi Kolah

From £16.66

This book discusses how to get more from less by applying frugality to every marketing activity undertaken, as well as showing how to maximise time and resources to achieve powerful and measurable.


Published: January 2013, Paperback
EAN: 9780749464523

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Creating the Strategy

Creating the Strategy

Rennie Gould

From £24.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

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The Conversation Manager

The Conversation Manager

Steven Van Belleghem

From £16.66

The Conversation Manager will help your business connect with the new breed of customers.


Published: May 2012, Paperback
EAN: 9780749466596

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Precision Marketing

Precision Marketing

Sandra Zoratti, Lee Gallagher

From £16.66

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.


Published: May 2012, Paperback
EAN: 9780749465353

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Walmart

Walmart

Bryan Roberts, Natalie Berg

From £24.99

Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing phenomenon as well as an outlook to what the future holds.


Published: April 2012, Paperback
EAN: 9780749462734

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

From £33.32

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.


Published: January 2012, Paperback
EAN: 9780749465155

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Building the Value Machine

Building the Value Machine

Peter Cheverton, Kingsley Weber

From £25.00

This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…


Published: November 2009, Hardback
EAN: 9780749454852

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Strategic Alliances and Marketing Partnerships

Strategic Alliances and Marketing Partnerships

Richard Gibbs, Andrew Humphries

From £29.16

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances…


Published: February 2009, Hardback
EAN: 9780749454845

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Showing 41 - 50 of 54 results


Showing 41 - 50 of 54 results