We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Marketing Strategy

filterProducts

Showing 41 - 50 of 59 results

Showing 41 - 50 of 59 results

Customer Innovation

Customer Innovation

Marion Debruyne

£29.99

Presents a unique case for positive change in the way your company does business, combining market orientation with innovation to drive success.


Published: May 2014, Paperback
EAN: 9780749471644

Buy now


Stickier Marketing

Stickier Marketing

Grant Leboff

£19.99

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.


Published: February 2014, Paperback
EAN: 9780749471088

Buy now



Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

£19.99

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.


Published: December 2013, Paperback
EAN: 9780749469276

Buy now


The 20 Ps of Marketing

The 20 Ps of Marketing

David Pearson

£19.99

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.


Published: December 2013, Paperback
EAN: 9780749471064

Buy now



Pricing for Profit

Pricing for Profit

Peter Hill

£29.99

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.


Published: July 2013, Paperback
EAN: 9780749467678

Buy now


Competitive SME

Competitive SME

David James Hood

£24.99

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.


Published: February 2013, Paperback
EAN: 9780749468507

Buy now



High Impact Marketing That Gets Results

High Impact Marketing That Gets Results

Ardi Kolah

£19.99

This book discusses how to get more from less by applying frugality to every marketing activity undertaken, as well as showing how to maximise time and resources to achieve powerful and measurable.


Published: January 2013, Paperback
EAN: 9780749464523

Buy now


Creating the Strategy

Creating the Strategy

Rennie Gould

£29.99

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding…


Published: August 2012, Paperback
EAN: 9780749466145

Buy now



The Conversation Manager

The Conversation Manager

Steven Van Belleghem

£19.99

The Conversation Manager will help your business connect with the new breed of customers.


Published: May 2012, Paperback
EAN: 9780749466596

Buy now


Precision Marketing

Precision Marketing

Sandra Zoratti, Lee Gallagher

£19.99

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.


Published: May 2012, Paperback
EAN: 9780749465353

Buy now



Showing 41 - 50 of 59 results


Showing 41 - 50 of 59 results