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Marketing Strategy

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Showing 51 - 59 of 59 results

Showing 51 - 59 of 59 results

Precision Marketing

Precision Marketing

Sandra Zoratti, Lee Gallagher

From £16.66

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.


Published: May 2012, Paperback
EAN: 9780749465353

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Walmart

Walmart

Bryan Roberts, Natalie Berg

From £24.99

Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing phenomenon as well as an outlook to what the future holds.


Published: April 2012, Paperback
EAN: 9780749462734

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

From £33.32

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.


Published: January 2012, Paperback
EAN: 9780749465155

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Building the Value Machine

Building the Value Machine

Peter Cheverton, Kingsley Weber

From £25.00

This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…


Published: November 2009, Hardback
EAN: 9780749454852

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Strategic Alliances and Marketing Partnerships

Strategic Alliances and Marketing Partnerships

Richard Gibbs, Andrew Humphries

From £29.16

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances…


Published: February 2009, Hardback
EAN: 9780749454845

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Profitable Buying Strategies

Profitable Buying Strategies

Mike Buchanan

From £29.17

Profitable Buying Strategies gives you practical and proven advice on effective cost reduction techniques which you can employ immediately in your business. The book shows how you can improve your staff's…


Published: July 2008, Hardback
EAN: 9780749452384

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The 50 Plus Market

The 50 Plus Market

Dick Stroud

£24.99

Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological…


Published: December 2005, Paperback
EAN: 9780749449391

Out of stock
Strategic Marketing Communications

Strategic Marketing Communications

PR Smith, Chris Berry, Alan Pulford

£29.95

Marketing Communications text for for the CIM syllabus.


Published: July 1999, Paperback
EAN: 9780749429188

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Adding Value to Marketing

Adding Value to Marketing

David Doyle

£25.00

In Adding Value to Marketing David P Doyle describes techniques to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based…


Published: September 1998, Paperback
EAN: 9780749421755

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Showing 51 - 59 of 59 results


Showing 51 - 59 of 59 results