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Marketing Strategy

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Showing 51 - 54 of 54 results

Showing 51 - 54 of 54 results

Profitable Buying Strategies

Profitable Buying Strategies

Mike Buchanan

From £29.17

Profitable Buying Strategies gives you practical and proven advice on effective cost reduction techniques which you can employ immediately in your business. The book shows how you can improve your staff's…


Published: July 2008, Hardback
EAN: 9780749452384

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The 50 Plus Market

The 50 Plus Market

Dick Stroud

£24.99

Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological…


Published: December 2005, Paperback
EAN: 9780749449391

Out of stock

Strategic Marketing Communications

Strategic Marketing Communications

PR Smith, Chris Berry, Alan Pulford

£29.95

Marketing Communications text for for the CIM syllabus.


Published: July 1999, Paperback
EAN: 9780749429188

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Adding Value to Marketing

Adding Value to Marketing

David Doyle

£25.00

In Adding Value to Marketing David P Doyle describes techniques to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based…


Published: September 1998, Paperback
EAN: 9780749421755

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Showing 51 - 54 of 54 results


Showing 51 - 54 of 54 results