This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Published: March 2008, Paperback
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Published: June 2005, Paperback
The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. Public Relations in Practice aids development of…
Published: November 2003, Paperback
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly…
Published: February 2001, Paperback