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Youth Marketing Books

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Benefit from fresh insights from experts in marketing to gen Z and engaging with youth culture, covering branding, digital strategy and social media. Save 20% on all books with code CMKYMS20

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Showing 1 - 10 of 16 results

Showing 1 - 10 of 16 results

The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird

From £16.66

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.


Published: September 2018, Paperback
EAN: 9780749482480

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Building Brand Experiences

Building Brand Experiences

Darren Coleman

From £16.66

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.


Published: July 2018, Paperback
EAN: 9780749481568

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Disruptive Selling

Disruptive Selling

Patrick Maes

From £16.66

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.


Published: April 2018, Paperback
EAN: 9780749482343

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Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

From £16.66

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

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Digital Branding

Digital Branding

Daniel Rowles

From £16.66

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.


Published: December 2017, Paperback
EAN: 9780749481698

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Experiential Marketing

Experiential Marketing

Shirra Smilansky

From £16.66

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

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Native Advertising

Native Advertising

Dale Lovell

From £16.66

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.


Published: October 2017, Paperback
EAN: 9780749481162

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Mobile Marketing

Mobile Marketing

Daniel Rowles

From £16.66

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.


Published: February 2017, Paperback
EAN: 9780749479794

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In Your Creative Element

In Your Creative Element

Claire Bridges

From £16.66

Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.


Published: December 2016, Paperback
EAN: 9780749477325

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

From £16.66

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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Showing 1 - 10 of 16 results


Showing 1 - 10 of 16 results