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Data Strategy: How to profit from a world of big data

Data Strategy (9780749479855)How to profit from a world of big data

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.

What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.

Data Strategy shows you how to:

-          define your strategic data assets and data audience

-          gather the required data and put in place new collection methods

-          get the most from predictive analytics and machine learning

-          have the right technology, data infrastructure and key data competencies

-          ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.

Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Giving advanced praise for the book Henrik von Scheel, Advisory Board Member, Google said “Algorithm will control every aspect of our lives. This book is the 2017 how-to-guide to take advantage of data to outthink, outcompete and outperform.” Meanwhile, Ralph Blore, Leader Central Analytics, Visa said that Data Strategy is “A clear, concise and exciting road map for maximizing value from data in today's hyper competitive business landscape.”

David Purdy, Data Scientist, Uber also commented that “Data Strategy isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts.” Andy Rubin, Chairman, Pentland Brands states that Bernard “helps us understand how data can improve decision making, improve operations and can be monetized in products or services. His latest book is both a reference manual for all aspects of understanding Big Data and a guide to how to use it to create value in any organisation.”

About the author: Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers.

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For a digital or printed review copy, a by-lined article or to arrange an interview with the author, please contact Philippa Artus: partus@koganpage.com or +44 (0)20 7843 1939

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