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Deliver Marketing Accountability

Written by leading academics and based on research at the renowned Cranfield School of Management, Marketing Value Metrics

  • Provides a measurement framework that links marketing activities to the wider corporate agenda
  • Explains clearly how to develop a credible marketing budget structured according to the impact factors each action is designed to address
  • Goes beyond justifying the budget to address accountability in terms of promoting innovation, building influence in the firm, leading growth and ensuring the customer’s voice is heard

Buy Marketing Value Metrics today and save 20% with discount code MKTMVM3

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