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Marketing Value Metrics for CEOs

 Written by leading academics and based on research at the renowned Cranfield School of Management, Marketing Value Metrics

  • Improves marketing decision making and accountability with the right metrics
  • Helps you refocus your attention from the effectiveness of promotional expenditure to the larger role played by marketing in delivering profitable, long-term growth 
  • Identifies the measures you should be asking of your marketing function such as 'how well are we identifying customer needs and translating this into compelling promises?'

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