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Innovation and Best Practice
for Business Success

Established 1967

Marketing Value Metrics for CEOs

 Written by leading academics and based on research at the renowned Cranfield School of Management, Marketing Value Metrics

  • Improves marketing decision making and accountability with the right metrics
  • Helps you refocus your attention from the effectiveness of promotional expenditure to the larger role played by marketing in delivering profitable, long-term growth 
  • Identifies the measures you should be asking of your marketing function such as 'how well are we identifying customer needs and translating this into compelling promises?'

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