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New Edition of Bestseller Covers Every Area of Marketing Research

Market Research in Practice (9780749475857)The new, fully revised and updated 3rd edition of Market Research in Practice, the bestselling book from Paul HagueJulia CupmanMatthew Harrison and Oliver Truman, provides a comprehensive overview of every aspect of the subject. With 27 chapters crossing 5 core subjects, the 3rd edition of Market Research in Practice is designed to be accessible for students at all levels, from undergraduate to executive MBA, but is also ideal for practitioners working in the field.

Fully updated, this new edition has been revised to reflect the most recent developments in the industry. 10 new chapters cover topical issues such as ethics in market research, plus key concepts such as the such as qualitative vs quantitative techniques, conducting international research, and how to conduct interviews. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Professor Gill Wright, chair of strategic marketing at Manchester Metropolitan University, has provided advance praise of the book, saying “with top tips and helpful summaries, this is an excellent handbook for all those seeking to implement data collection and use market research information. It is credible and understandable and I would recommend it to anyone undertaking marketing information gathering.”

About the authors:

Paul Hague is the founder of B2B International. With 40 years of experience, he has clients including some of the largest corporations in Europe and the United States. He has written, co-authored and contributed to numerous publications on market research.

Julia Cupman is a global director of B2B International, where she heads the North American Business. She has led market research projects for more than 70 large companies across a variety of industry sectors, and she has pioneered various research tools.

Matthew Harrison is CEO of B2B International and previously set up and ran the company’s offices in Beijing and New York. He has 16 years of experience in business-to-business market research and intelligence.

Oliver Truman is a director of B2B International and has a responsibility for technical development. He is a prolific contributor to the B2B website and blog, and his clients include Samsung, E.ON, Kaspersky, Vocollect, Shell, Microsoft and Zurich Insurance.

For a review copy, a by-lined article, or to arrange an interview with the authors, please contact Michael Drapper: mdrapper@koganpage.com or +44 (0)20 7843 1925.